Being a foodie, I don’t know why I didn’t know about this movie earlier. Jon Favreau stars, produces, and directs this film with some high-dollar names to yummy film that debuted at SXSW in 2014.
The film is food centric as Favreau tells the story about a chef in Los Angeles that is gearing up for a visit from the most important food critic (Oliver Platt). He has planned some of his best creations, but is sidelined by the restaurant’s owner (Dustin Hoffman) who tells him he must serve the restaurant’s classics. When the restaurant gets a mediocre review, the chef accidentally calls out the critic on social media thinking his tweet would be private. Being stifled, the chef takes a family trip back to his Miami roots for inspiration. This leads to being his own boss on a food truck.
Favreau really did capture the whole power of social media in the food world with this film. There is so much truth in this film. From the chef not really understanding social media because he has been focused on the cooking of food only, to the son being able to become the marketing man for the truck. The power of world of mouth can make or break any business.
But having a social media plot driven film could possibly date the film in years to come. Twitter five years ago was strong, but now it does not play as much importance as new outlets like Instagram in the food world. With all of that said, the film was fun, heartwarming, and yummy. I want a food truck, now.